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Branding Principles for Regional Small Businesses

WHEN: Monday 16 October
TIME: 10:00am - 12 noon
WHERE: Coolamon Up-to-Date Store
CONTACT + RSVP: Laura Munro, Coolamon Shire Council - 69272492 or lmunro@coolamon.nsw.gov.au

To celebrate Small Business Month, please join us for the exciting business workshop with Rach Viski from Minta Viski. This a FREE workshop.

What to expect:

Intro to graphic designer
Rach grew up in Coolamon Shire, on a 4,000 acre property hear Cowabbie :) She’ll cover off on her ‘onlyness’ and track the pathway from being a farm kid, to creating branding identity systems for clients across Australia.

Brand vs branding 
What’s the difference? Hint: A brand is a feeling, branding is how you communicate your business. We’ll go over the nuances of each, and the importance of learning brand specific language.

Brand Principles

The steps to either build a brand, or audit an existing one and how they can continue to connect through through visual communication.

How to build a brand 

The steps you’ll need to know to build a brand, before you launch it and how to keep branding activities fresh through visual communication and human-centred design. 

Practical

We’ll apply some learnings to a specific brand from businesses attending the workshop. (I’ll just need an indication from you, Laura as to who’s coming so I can do some research).

Earlier Event: 29 September
Exhibition: Awakening Needs
Later Event: 21 October
The Country Makers Market - Coolamon